IMPACT & INNOVATION: My Brand &
Campaign Showcase

Welcome! Throughout my marketing career, I've had the privilege of collaborating with a diverse range of brands and driving impactful campaigns across various industries. Below is a showcase of some of the brands I've worked with and the campaigns that highlight my expertise in creating meaningful, results-driven marketing strategies.

Black Girl Art Show
Brand Ambassador

As a Brand Ambassador for the Black Girl Art Show, I use my platform to amplify the voices of Black women artists through authentic and engaging social media promotion. From creating buzz before the event to showcasing vendors and highlighting the experience in real-time, I make it a priority to connect the community with this incredible space. My goal is to ensure that the artists are seen, their stories are heard, and the show’s impact reaches far beyond the venue.

Marken

As a Digital Marketing Specialist for the Marken brand, through both creative and strategic approaches, I developed campaigns highlighting topics such as temperature-controlled logistics, patient-centric solutions, and Marken’s sustainability initiatives. My work focused on engaging audiences and showcasing Marken’s expertise in the pharmaceutical logistics industry.

Brand Awareness for Roses Discount Stores

I previously worked as a content specialist who worked on projects for the Roses Discount Stores brand. Through my creative and innovative approach, I have created campaigns for topics such as Fall Fashion, Dollar Items, and Back to School. Check out the Portfolio tab for writing samples or click the image to view the blog I created for this brand.

We Set the Tone Project

This project is a website that includes a timeline of hip hop music videos from the 90s until today, which includes artists from Public Enemy to Childish Gambino, who all discuss the issue of race, representing popular culture.

This project is the model site used for students who are taking COMM 450 at the University of North Carolina at Chapel Hill, which is a media relations course.

Click the image to view the site!

Voting Rights Campaign

This project exemplified the importance of voting rights today and used the various branches of social media to showcase such importance. Every piece of each social media platform was broken down to see how the message of voting rights could be pursued.