Jazmin White's Resume
Relevant Experience
2023 - 2024
Digital Marketing Specialist
(Marken LLP)
This role involved managing social media, SEO, email campaigns, and website content, with a focus on increasing brand visibility, engagement, and lead generation. Additionally, this role worked closely with cross-functional teams to align digital initiatives with broader marketing goals, using data analytics to optimize performance and drive continuous improvement in digital efforts.
2021 - 2023
Sr. Marketing Content Specialist (Roses Discount Stores)
Throughout this role, I consistently delivered high-quality content that has helped this brand establish their online presence and connect with their audience. This was done through years of experience in content creation that created brand awareness, heightened intellectual importance, and increased engagement. I did this through an influencer network of over 100 individuals that I created, through social media posts, and through blog and website updates. Furthermore, I measured the success of these entities through Google Analytics and Meta Business Suite.
Education
2016 - 2020
Bachelor of Arts Degree in Communication Studies
I graduated with a Bachelor of Arts Degree in Communication Studies from The University of North Carolina at Chapel Hill. During my time there, I developed a passion for understanding the intellectuality behind consumer media, which led me to pursue a career in marketing.
2016 - 2020
Minor in Social & Economic Justice
I completed a minor in social and economic justice during my time at UNC Chapel Hill. The series of courses taken for this minor helped me understand the social inequities in our society today, and gave me a deeper understanding of how to leverage digital channels to achieve marketing objectives that can help solve such inequities.
Skills & Expertise
- As a marketing professional, I possess the following skills:- Content Writing- SEO Optimization- Social Media Marketing- Email Marketing- Website Updating - Use of Adobe Creative Suite & Microsoft Office